My main task was with the production of the annual ceiling fans printed catalog which was used to market new and current products. Around 100 pages, we would use the previous year’s catalog and update it to the upcoming year where new product releases would be featured. The challenge was to design a layout that showcased the products while also including a lot of needed information all while keeping a clean look and easy-to-read catalog.
I also worked on various other marketing pieces, from stand alone advertisements and promotional pieces to updated packaging. Ceiling fans were the main products marketed through out and any time a new fan was introduced it would need to be photographed, color corrected and a clipping mask added through photoshop, then saved to a library and organized to be used when need.
SKILLS / SOFTWARE
Design | Print Design | Page Layout | Image Editing
InDesign | Photoshop