Dynamic Personal Fitness is a private fitness studio located in St. Louis, Missouri. In a very competitive market, the gym owner was looking for ways to better reach new clients. I was hired to redesign the website and refresh the branding/logo. I wanted to bring a clean and professional look and to visually communicate the main benefits of the gym, it's unique selling points, and help it to stand out as a small business that cares for it's clients in a personal way.
Dynamic Personal Fitness website was designed with the target audience’s pain points in mind. We wanted to feature the personal attention you receive and also the gym’s specialty of using free weights to improve the health and fitness of clients. I made sure to make it easy for prospective clients to get a feel of the gym, the trainers, the simple membership, and cost structure, and location of the gym. The brand identity being a key component in the design of the website and in sharing the overall story of the gym.
