Olive is a responsive web app to help busy, health-conscience individuals better keep track of their health providers and medications and to stay on top of their health and well-being needs. This is a branding and product design project I completed as part of the UX/UI design certification I received from CareerFoundry.
From a base using UX research methods and figuring out an objective and creating a user problem statement, I designed a brand guide and an app that will help users better organize their health and medical information. The branding was created to ensure a visual consistency and cohesion of elements in the overall app design. The logo brings a cheerful and stress-free feel. The slogan is “live HEALTHY, live HAPPY” and reflexes the word “live” in the name of the app, Olive. Throughout the app/product design process, refinement, and constant improvement are being made to make sure future users will get the best possible experience.
